To attract our audience we started off with a chase sequence, this involves many fast cuts and numerous angles and shot types to get a visceral image across to the audience. Audience's of zombie films are attracted to the chase sequences so to grab their attention we had one at the start to give a taste of what the rest of the film may be like (if it was being made). An example of another film which does this is 28 Weeks Later which was an inspiration for our own sequence.
When we did our evaluation research we got positive feedback because it held many trademarks of a zombie film. Chase sequence, gore, realistic zombies, and awkward quiet moments. By having a realistic crying scene it made the film feel more real. We did however alter our music since we were told it was too much and effected the film viewing in a negative way. When this was solved the film was fine.
To target our audience we made sure we had a good cast of actors to make the film seem realisitc which is vital with any horror film since if they werent it would make the film less scary if it does not seem real. The music was vital to keep a distinct feel to the film and to portray what we wanted to be portrayed at certain points, a major example is when our male lead character is being ripped to shreds on the ground, we had loud chaotic music to show how terrifying it was for the chacters involved. The setting was chosen since it gave an isolated feel to it, making the situation even more dangerous since help was unlikely.
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